Called a ‘stunning system’ by world-renowned business author Michael E. Gerber, Passion to Profit redefines how we view entrepreneurship, transforming the way the Middle East learns, works and lives.

Passion to Profit program represents a new paradigm of entrepreneurial success – an innovative system making the transition from employment to entrepreneurship systematic and safe.

Naturally risk averse, Tohami saw flaws in accelerators serving only tech and investors. Most programs required an initial idea, but Passion to Profit helps entrepreneurs find their passion and build their business in a ‘low-risk, high-joy’ way.

Pre-recorded training and a supportive online community is enabling a new environment for living and learning. In six months, students get everything needed to launch a business alongside current employment, grow it to a sustainable income, and confidently leave their job.

Passion to Profit has transformed lives, learning and working environments across Egypt and the Middle East. It’s helped people explore alternatives to employment with businesses launched in every field you can think of from woodworking to published novelists.

It has fulfilled its innovative aim.

Now, unfulfilled employees have everything they need to start a passion-driven business and love what they do.