by Mohamed Tohami, Amazon's #1 bestselling author, chief dreamer & founder of Passion Point
Here're Some Important Stats To Consider
of businesses in Egypt fail due to lack of profitability or problems getting financing. Most people start without a solid marketing strategy, hoping that when they build it, customers will come.
of startups fail due to lack of market need
of small businesses don’t use content marketing. This means that three in four businesses misses the opportunity to leverage the most cost-effective marketing channel
of people start their businesses to become their own boss or pursue their passion.
Now, It's Obvious...
Based on the stats above, it is clear that the #1 reason for small business failure is that most small business owners are PRODUCT EXPERTS, NOT MARKETING EXPERTS
You know everything about your product, but very little about how to market it profitably
The #1 Business Mistake
Outsourcing your marketing!
Life at Risk
The two main building blocks of any business are: PRODUCT & MARKETING
If someone is in total charge of your marketing, it is like giving someone total control of your breathing ... at any moment you can be out of air, if he is not good enough or if he leaves you!
Can You Afford It?
It is extremely rare that you'll find a skillful and trustworthy marketer, who is as passionate about your product and your dream as you are.
And even if you found someone, most likely you won't be able to afford his fees.
Hire for Execution
The only solution is to become an avid marketing student. This way you can set up a successful marketing strategy for your business. And, if needed, you can hire someone for masterful execution.
What Happens When You Fix Your Marketing?
Three Things ...
You Need a Marketing System
You don't need an MBA or spending hundreds of hours studying theoretical information that is not applicable to your small business.
You just need to learn and deploy a simple marketing system once, and let it generate a consistent flow of new customers month after month, like a well-oiled machine.
We call it the BEE Marketing System®
Identify your most profitable market niche, your ideal customer and the magnetic marketing message that is going to attract them
Engage your ideal customers in a trust building process that makes you their #1 preferred choice in the market, no matter how much you charge
Create a systematic way to delight your customers, so that they tell everyone about you, buy more from you and become loyal fans
Measure and optimize the performance of every step in your marketing system, so that you always improve and achieve better results
Chief Dreamer and Founder of Passion Point
Mohamed Tohami is a bestselling author of 5 books, small business expert and founder of 3 successful businesses.
He is an avid marketing student for more than 10 years and is always testing new strategies and tactics on his own business and his private coaching clients'.
Tohami also received private coaching from the world's top business and marketing gurus like the legendary Michael E. Gerber, the world's #1 entrepreneurship expert and bestselling author of The E-Myth.
Until finally, he created a stunning marketing system for small business success called the BEE Marketing System®
It shows you how to become the #1 choice in your market, regardless of your business size. Think bee!
Here's a Sample of What You're Going To Learn In the Passion Marketing Mastery Workshop
...and there is much more!
The 7 principles of marketing success
How to select the most profitable market niche/segment
The #1 reason for marketing failure and how to avoid it
The PVP method for identifying your ideal customer profile
The 2 most important questions in business. Answer them correctly and you will have a winning business
How to attract your ideal customers by crafting your magnetic marketing message
How to raise interest in what you offer by delivering a 90-SECOND MARKETING pitch
The top 5 marketing channels to reach your ideal customers
How to build your lead generation machine to turn total strangers into loyal customers
Content marketing is useless! It's time for Direct Response Content Marketing. It is the only way to make your social media efforts worthwhile.
The 5Cs method for writing ads that sell
The 3 ways to grow your business exponentially
The right way to use word-of-mouth marketing. Most businesses lose a lot of money by leaving it to chance.
The top 5 business numbers you need to know, measure and optimize regularly. These numbers can make or break your business.
How to calculate the exact marketing budget you need to achieve your target profits.