"How To Avoid The #1 Reason for Business Failure"
by Mohamed Tohami, Amazon's #1 bestselling author,
chief dreamer & founder of Passion Point
Here're Some Important Stats To Consider
of businesses in Egypt fail due to lack of profitability or problems getting financing. Most people start without a solid marketing strategy, hoping that when they build it, customers will come.
of startups fail due to lack of market need
of small businesses don’t use content marketing. This means that three in four businesses misses the opportunity to leverage the most cost-effective marketing channel
of people start their businesses to become their own boss or pursue their passion.
Now, It's Obvious...
Based on the stats above, it is clear that the #1 reason for small business failure is
that most small business owners are PRODUCT EXPERTS, NOT MARKETING EXPERTS
You know everything about your product, but very little about how to market it profitably
The #1 Business Mistake
Outsourcing your marketing!
Life at Risk
The two main building blocks of any business are: PRODUCT & MARKETING
If someone is in total charge of your marketing, it is like giving someone total control of your breathing ... at any moment you can be out of air, if he is not good enough or if he leaves you!
Can You Afford It?
It is extremely rare that you'll find a skillful and trustworthy marketer, who is as passionate about your product and your dream as you are.
And even if you found someone, most likely you won't be able to afford his fees.
Hire for Execution
The only solution is to become an avid marketing student. This way you can set up a successful marketing strategy for your business. And, if needed, you can hire someone for masterful execution.
Chief Dreamer and Founder of Passion Point
Mohamed Tohami is a bestselling author of 5 books, small business expert and founder of 3 successful businesses.
He is an avid marketing student for more than 10 years and is always testing new strategies and tactics on his own business and his private coaching clients'.
Tohami also received private coaching from the world's top business and marketing gurus like the legendary Michael E. Gerber, the world's #1 entrepreneurship expert and bestselling author of The E-Myth.
Until finally, he created a stunning marketing system for small business success called the BEE Marketing System®
It shows you how to become the #1 choice in your market, regardless of your business size. Think bee!
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