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How To Maximize Your Online Presence

· marketing

If you're looking to establish your online presence, there are three key channels you need to focus on: owned media, paid media and earned media.

Let me give you an example.

Let's assume you have a business selling homemade candles.

First, you focus on owned media by creating a website where people could learn more about your business and purchase your products.

You can also build an email list where you stay in touch with your customers and offer exclusive promotions.

Next, you focus on paid media by running Facebook ads targeted at people who are interested in candles and home decor.

This will help you reach a wider audience and drive traffic to your website.

Finally, you focus on earned media by reaching out to bloggers and influencers in the home decor space.

Some of them will love your candles and feature them on their websites and social media, which gives your business even more exposure.

By establishing your online presence across all three channels, you can create a strong and cohesive brand image that resonates with your target audience.

So, if you're just starting out or looking to expand your online presence, make sure to focus on owned media, paid media and earned media.

Happy marketing!