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Discover The Three Types of Marketing Activities To Convert Strangers Into Customers

· marketing

Any buying decision is basically broken down into three elements: KNOW, LIKE & TRUST.

And these are the typical stages of what is called a marketing funnel!

Let me give you a quick example...

Imagine you started a catering business.

You have a passion for cooking and are excited to share your delicious creations with the world.

But you quickly realize that just having great food wasn't enough.

You need to establish a marketing funnel to reach your target audience and convert them into paying customers.

The marketing funnel consists of three types of marketing activities: awareness (KNOW), consideration (LIKE), and conversion (TRUST).

These activities help you make the prospect know you exist, like you, and trust you, so that they are more likely to buy from you.

To make a prospect know you exist, you need to create awareness through activities like social media ads and content marketing.

This will help people discover your business and learn more about what you offer.

To make the prospect like you, you need to provide value and build a relationship with them.

This can be done through activities like email marketing, social media engagement, and offering free samples or consultations.

And finally, to make the prospect trust you, you need to establish credibility and provide social proof.

This can be done through activities like customer reviews, testimonials, and case studies.

By creating a marketing funnel that incorporates these three types of activities, you will be able to build a strong brand image and attract new customers.

Whether you're starting a catering business or any other type of business, it's important to remember that marketing is a process that takes time and effort.

But by establishing a strong marketing funnel, you can attract and convert more customers than ever before.